Mystic Bookstore
This project is an exercise promoting a fictional bookstore that I wish existed in my neighborhood. I chose the name Mystic from the Mystic river that curves through my town, just outside of Boston.
Logo Design
Above are GIF animations of the logo I created for this fictional bookstore. I wanted the logo to feel ethereal, so I chose a randomized fade-in for each character in the title of the store. I created these logos including the book icon and fonts in Adobe Illustrator, and animated the motion in After Effects.
