Alpenglow Outfitters

This project is an exercise promoting a fictional outdoor gear store. I wanted to play around with warm-toned colors, logo design, and took inspiration from topographic maps. I chose the name Alpenglow for my love of the setting sun on the Wasatch mountains.

Logo Design

Here are some variations of the logo I created for Alpenglow. I love the interaction and angles of the letters, which evoke jagged mountain ridges.

Social_4.jpg
Social_1.jpg
Social_3.jpg
In Feed 3.gif
In Feed 2_no copy.gif
In Feed 1.gif
Previous

Golf Fit
Next

Mystic Bookstore